Gainda Phool is a collective of brands, artists and artisans who produce ethically viable and sustainability-oriented lifestyle, fashion and accessories that we want to make available to our buyers. Our pieces are directly sourced from artisans and hand-picked to ensure quality and design. We are conscious and want to encourage locally grown products. Chikankari embroidered ready-to-wear garments made for a large part of our collection. We recently launched a home and table ware collection using Jaipuri block print artistry.